Lifestyle Branding at Ross Tower: Elevating Everyday Moments for HPI Real Estate
Photographed for HPI Real Estate
Ross Tower in Downtown Dallas isn’t just a place to work—it’s a place to connect, collaborate, and thrive. Commissioned by HPI Real Estate Development, this branding and advertising photography project aimed to capture the full tenant experience, from morning coffee at Starbucks to high-end amenities and collaborative workspaces.
The shoot blends architecture, lifestyle, and brand storytelling to highlight what it’s really like to be at Ross Tower on a typical day. Whether it’s team conversations in modern lounges, laptop sessions in sunlit corners, or relaxed business chats over espresso, the imagery was designed to feel authentic, elevated, and aspirational.
These images are now featured throughout HPI’s marketing materials, digital campaigns, leasing decks, and property website—reinforcing the building’s identity as a space that supports productivity, connection, and style. For real estate developers and property managers, photography like this becomes a key visual tool for tenant attraction and brand differentiation.
At Ross Tower, the message is clear: it’s not just where you work—it’s how you work. This project shows exactly what that looks like.
