Time Well Spent: A Bold Retail Design for Swatch at NorthPark Center

Architecture and commercial interiors photography for Swatch Group

Swatch’s retail space at NorthPark Center in Dallas is anything but ordinary. This vibrant storefront takes watch shopping to the next level with a bold, modern design that perfectly mirrors the brand’s playful energy and innovative spirit. As architecture photographers, we were thrilled to document the thoughtful layout and eye-catching details that bring this space to life.

Bright reds, deep blues, and a splash of signature yellow create a gallery-like environment, with crisp white walls and sleek flooring anchoring the energy. Each product zone—from Flik Flak’s neon-lit nook to the Omega x Swatch capsule displays—is meticulously designed to be both functional and visually arresting. Display cases float like art installations, encouraging exploration from every angle.

Lighting plays a starring role here, highlighting the architectural rhythm of the space while ensuring every timepiece glows. The open-plan layout invites flow, while the strategic use of color and texture makes sure each brand story stands out.

Capturing this retail space meant embracing its high-contrast palette, clean lines, and interactive feel. From wide shots that showcase the full store composition to detailed images of the Omega collabs and vibrant watch collections, this project was a masterclass in photographing retail architecture with character.

Swatch’s NorthPark Mall location proves that great retail design doesn’t just sell—it creates an experience worth remembering.